Celebrity Pictures Photo: Cheka Kidogo exhibition, London

Cheka Kidogo exhibition, London
celebrity home pictures
Image by net_efekt
This is just one of some 30 of Rankin's great portraits, set in exhibition panels I created for the Cheka Kidogo exhibition. Photos of exhibition: Kathy Slack

Cheka kidogo means ‘laugh a little’ in Swahili.

And surprisingly, people still are – even though they are living in the midst of one of the world’s deadliest civil wars, which has already killed five million people, and made more than one million homeless.

World-renowned portrait photographer Rankin travelled with Oxfam to a refugee camp near Goma, in the east of the Democratic Republic of Congo, the heart of this generally unreported conflict.

The result is a stunning series of pictures. They capture the resilience of the people who live there, despite the daily threat of violence and rape they face. These portraits show people’s true personalities, and highlight their humanity, their strength, and their hope for the future.

Don’t miss this chance to view these remarkable photographs!

A photography exhibition by Rankin
Outside the National Theatre
South Bank, London
21 October to 21 December 2008

Also read an interview with Rankin in Marie Claire magazine.

Iyou would like to know more about what Oxfam in doing in the DRC visit: www.oxfam.org.uk/oxfam_in_action/where_we_work/drc/rankin...
- or to help, vist: http://www.oxfam.org.uk/rankin

Graphic Design: Christian Guthier
Exhibition display: Standard8
Photography: Rankin

Also see:
www.guardian.co.uk/theguardian/2008/oct/16/people
www.nationaltheatre.org.uk/39681/exhibitions/emcheka-kido...
Map: listings.thelondonpaper.com/title/cheka-kidogo-photograph...
www.london-se1.co.uk/whatson/event/5322/cheka-kidogo
The Guardian: www.guardian.co.uk/artanddesign/2008/oct/20/photography-c...
Sky News: video.news.sky.com/skynews/Home/video/Celebrity-photograp...
AOL UK: entertainment.aol.co.uk/entertainment-news/rankin-swaps-c...
The Northern Echo: www.thenorthernecho.co.uk/uk_national_entertainment/37721...

TV Shows We Used To Watch - 1955 Television advertising
celebrity home pictures
Image by brizzle born and bred
When ITV launched on 22 September 1955, the BBC's television service had been running unchallenged for almost two decades and was fast gaining popularity.

Less than fifteen months before the first television commercial appeared on British screens, on July 4th 1954, the Minister of Fuel and Power, Geoffrey Lloyd, burned a large replica of a ration book at an open meeting in his constituency to herald the official end of fourteen years of rationing in Britain. The dawning of a new age of prosperity was upon the British public. From a retailers point of view the start of commercial television could not have been better timed.

At 8pm, on September 22, 1955, ITV broadcast its first television programme. Its first advertisement came 12 minutes later advertising Gibbs SR Toothpaste. That first programme is now almost completely forgotten. But the first advertisement has acquired iconic status.

See video clip

www.youtube.com/watch?v=YSSpugVNQD4

The USA's first television advertisement was broadcast July 1, 1941. The watchmaker Bulova paid for a placement on New York station WNBT before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies. The 10-second spot displayed a picture of a clock superimposed on a map of the United States, accompanied by the voice-over "America runs on Bulova time."

ITV Facts

* The BBC tried to strangle ITV at birth on 22 September 1955 by killing off Grace Archer, a leading character in the radio series, The Archers.

* ITV's launch night was marked with a lavish banquet at London Guildhall, where the menu included clear turtle soup, lobster chablis and roast grouse washed down with 1947 Krug.

* ITV went live at 7.15pm on 22 September 1955, with a line-up including the Hallé Orchestra playing Elgar's Cockaigne Suite and an excerpt from The Importance of Being Earnest, starring Sir John Gielgud.

* The first full day of transmission was on 23 September, and included the weather presented by Squadron-Leader Laurie West.

* ITV had the first female newsreader on British TV, Barbara Mandell, who read the news on the second day on air.

* Before ITV launched, Lord Reith, the founder of the BBC, compared "sponsored broadcasting" to smallpox, bubonic plague and the Black Death (all of which were introduced to England from overseas).

* Opponents of commercial television were incensed when American TV coverage of the Coronation was interrupted for an ad break featuring a celebrity chimp, J Fred Muggs. A clause was included in the commercial television Bill banning ad breaks from broadcasts featuring the Royal Family.

* More words were spoken in Parliament about whether a law allowing commercial television should be passed than are contained in the New Testament.

* The Broadcasting Bill was given Royal Assent on 30 July 1954, paving the way for a new independent television service supervised by the Independent Television Authority.

* Household cleaning products were the most advertised products in ITV's first five years.

* Adverts were placed in the press inviting applications from prospective programme contractors on 25 August 1954, attracting 25 replies.

* It is a myth that Sidney and Cecil Bernstein, the founders of Granada TV, chose to set up their company in the North, because it rained more, so they thought people would stay in to watch more TV.

* Lew Grade's ATV consortium, which held ITV licences in London and the Midlands, changed the face of television entertainment. But the ITA turned down the impresario's first application for a franchise, fearing it would give him too much clout.

* The first advert shown on ITV was at 8.12pm on its launch night for Gibbs SR toothpaste. At the time, more than a third of the population never brushed their teeth.

* ITV was the home of the first US TV shows to be broadcast in the UK, including I Love Lucy and the A-Team.

* Granada needed two transmitters for the northern region to serve both sides of the Pennines, but while the Lancashire transmitter was ready in time for launch night on 3 May 1956, the Yorkshire side was delayed until November.

* In the early days of ITV, the actors' union Equity refused to allow repeats so, if a show was repeated, the actors had to perform it all over again.

* An Oxford postgraduate called Somerset Plantagenet Fry became a celebrity as the first contestant on the quiz show Double Your Money's Treasure Trail in 1955.

* In 1958 Granada covered the Rochdale by-election, the first election to be shown on British television.

* Sunday Night At The London Palladium was one of ITV's most successful shows. At its height in 1958, when it was presented by Bruce Forsyth, it was watched by 28 million people.

* Armchair Theatre, run by Sydney Newman, brought original plays to a broad audience, but in 1958 one of the cast died as Underground was being transmitted. The play went on.

* Gone With The Wind star Vivien Leigh made her TV debut on ITV in 1959, in a production of Thornton Wilder's play The Skin of Our Teeth.

* The first episode of Coronation Street was broadcast on 9 December 1960. Writer Tony Warren originally called it Florizel Street and it almost became Jubilee Street.

* In 1962, the Pilkington report was highly critical of ITV and suggested the licence to run the third channel should be awarded to the BBC.

* In 1965, the ban on advertising cigarettes resulted in an £8m loss of revenue for ITV.

* ITV switched from black and white to colour in November 1969, prompting employees to strike for a pay increase for operating the new system.

* The Beatles made their TV debut in a live performance for People and Places, from Manchester on 17 October 1962.

* ITV's first major ratings clash with the BBC was on 20 July 1969, when the two went head to head with their live coverage of the first man on the Moon.

* The tape of ITV's coverage of the Moon landing has since been erased, along with many other programmes of the 1960s and 1970s, so it could be reused.

* In 1968, London Weekend Television acquired the rights to the one-day cricket contest, the Gillette Cup. The MCC was furious when ITV interrupted play for ads. The MCC took cricket back to the BBC, prompting an ITV lawsuit.

* 'Pop Stars' presenter 'Nasty' Nigel Lythgoe made his first television appearance as a dancer on Sunday Night At The London Palladium.

* Robin Hood was brought to ITV by Hannah Weinstein, who had fled the US in the McCarthy era and employed other blacklisted Hollywood talent to make a show about a character who redistributed wealth from the rich to the poor.

* ITV pioneered the concept of the studio panel to discuss football matches during the 1970 Mexico World Cup.

* Richard Burton was one of the backers for HTV's successful bid for the ITV franchise in Wales in 1967.

* ITV hoped to set up a second terrestrial channel like the BBC, but its hopes were dashed by the 1977 Annan report into the future of broadcasting.

* Lew Grade tried to keep down the cost of employing Roger Moore in The Saint by telling him episodes would last half an hour rather than an hour.

* The name of The Avengers' character Emma Peel was an expression of what the producers were looking for - Man Appeal.

* Mindful of impact, in the making of Jesus of Nazareth, Lew Grade asked: "Why are there only 12 apostles?"

* The Sweeney was the first police drama to be shot on location in real streets rather than in the studio.

* It takes longer to watch ITV's 13-part 1981 costume drama Brideshead Revisited than it does to read Evelyn Waugh's novel.

* The US oil companies who usually sponsored ITV's big dramas at first would not back Jewel In The Crown, saying India was too far away for the US audience.

* In 1973, the ITA banned a World In Action programme about the business affairs of bankrupt architect John Poulson, uniting The Sunday Times and Socialist Worker in a campaign against censorship.

* The South Bank Show first aired in 1978. When writer Richard Curtis applied to work for it, he was not even shortlisted.

* Greg Dyke was hired as editor-in-chief of TV-am in May 1983, when the new show was engaged in a frantic battle with BBC Breakfast and had just 800,000 viewers.

* City analysts reckon ITV's first unsuccessful foray into digital , OnDigital, had losses of up to £1m a day. Even rebranding it as ITV Digital, with a campaign featuring a woolly monkey, couldn't save it from going bust in 2002.

* In the first Pop Idol final, which pitted Will Young against Gareth Gates, on 9 Feburary 2002, the public cast 8.7 million votes and BT said the volume of calls had threatened the network.

* Bryan Ferry has admitted to being a fan of Footballers' Wives. He said the show was: "Wonderful! All these trashy women wandering around done up to the nines. I love it."

* The final of the first series of I'm A Celebrity... Get Me Out Of Here inspired some to recreate their own jungles. B&Q reported a 30 per cent rise in online sales of deck chairs, barbecues and garden arches.

* Nearly 13 milion viewers tuned in to watch Ken and Deidre Barlow get remarried on Coronation Street in April 2005; 7 million saw Charles wed Camilla the following day.

* Royal Mail is releasing stamps to mark the 50th birthday, but Kevin Whately's image has had to be cut from the Inspector Morse stamp, as no one living, apart from the Royal Family, is allowed to appear on UK stamps.

* Nearly 90% of people watching timeshifted shows fast-forward the ads, but TV remains the most memorable form of advertising.

* Prior to the 1980s music in television advertisements was generally limited to jingles and incidental music; on some occasions lyrics to a popular song would be changed to create a theme song or a jingle for a particular product. In 1971 the converse occurred when a song written for a Coca-Cola advertisement was re-recorded as the pop single "I'd Like to Teach the World to Sing" by the New Seekers, and became a hit. Some pop and rock songs were re-recorded by cover bands for use in advertisements, but the cost of licensing original recordings for this purpose remained prohibitive until the late 1980s.

The use of previously-recorded popular songs in television advertisements began in earnest in 1985 when Burger King used the original recording of Aretha Franklin's song "Freeway of Love" in a television advertisement for the restaurant. This also occurred in 1987 when Nike used the original recording of The Beatles' song "Revolution" in an advertisement for athletic shoes. Since then, many classic popular songs have been used in similar fashion.

Songs can be used to concretely illustrate a point about the product being sold (such as Bob Seger's "Like a Rock" used for Chevy trucks), but more often are simply used to associate the good feelings listeners had for the song to the product on display. In some cases the original meaning of the song can be totally irrelevant or even completely opposite to the implication of the use in advertising; for example Iggy Pop's "Lust for Life", a song about heroin use addiction, has been used to advertise Royal Caribbean International, a cruise ship line. Music-licensing agreements with major artists, especially those that had not previously allowed their recordings to be used for this purpose, such as Microsoft's use of "Start Me Up" by the Rolling Stones and Apple Inc.'s use of U2's "Vertigo" became a source of publicity in themselves.

In early instances, songs were often used over the objections of the original artists, who had lost control of their music publishing the music of Beatles being perhaps the most well-known case; more recently artists have actively solicited use of their music in advertisements and songs have gained popularity and sales after being used in advertisements. A famous case is Levi's company, which has used several one hit wonders in their advertisements (songs such as "Inside", "Spaceman", and "Flat Beat").

Sometimes a controversial reaction has followed the use of some particular song on an advertisement. Often the trouble has been that people do not like the idea of using songs that promote values important for them in advertisements. For example Sly and the Family Stone's anti-racism song, "Everyday People", was used in a car advertisement, which angered among people.

Generic scores for advertisements often feature clarinets, saxophones, or various strings (such as the acoustic/electric guitars and violins) as the primary instruments.

In the late 1990s and early 2000s, electronica music was increasingly used as background scores for television advertisements, initially for automobiles, and later for other technological and business products such as computers and financial services.

* Top 10 most controversial ads see link below

news.bbc.co.uk/1/hi/magazine/7373667.stm

Ruby Rose
celebrity home pictures
Image by Eva Rinaldi Celebrity and Live Music Photographer
Mercedes-Benz Fashion Week; Cruise Bar hosts famous fashion event; MBFWA business wheels in motion

Cruise Bar Hosts Fashion Week...

When it comes to style the Cruise Bar and Restaurant is a perfect host partner for the prestigious Mercedes-Benz Australian Fashion Week.

For the first time in many years, Cruise Restaurant is open to the public everyday of fashion week for lunch and dinner.

Fashion Week is Sydney’s premier fashion and lifestyle event showcasing some of our most talented and contemporary designers.

The beautiful waterfront location of Cruise Bar in Circular Quay is an ideal location to enjoy gourmet food, decadent wines and delicious cocktails while enjoying the cultural surrounds that is Fashion week.

For more information visit their official website.

Mercedes-Benz Fashion Week: Business, fashion, beauty, deals and gossip...

Sydney will be enjoying a bevy of catwalk shows and party like events as Mercedes-Benz Fashion Week Australia commences tomorrow. But unlike the increasing number of fashion festivals across the country where people can buy tickets to events, MBFWA is invitation only.

Today was media registration day, which was quite an event in its own right.

Over five days, fashion designers show their latest collections to media reps, celebrities and retail buyers, and the response can be paramount to the bottom line.

This year happens to mark Mercedes-Benz’s return to Fashion Week as the title sponsor, which many media and fashion commentators have welcomed.

“The strong link between Mercedes-Benz and fashion was initiated in Australia with the launch of Mercedes-Benz Fashion Week in 1995, so it’s come full circle,” advised Mercedes-Benz senior manager of corporate communications David McCarthy.

The car maker’s Fashion Week events have spread around the world to places such as New York and Berlin, and to Swim Fashion Week in Miami.

The Mercedes-Benz’s sponsorship deal was not exactly a secret last year as Rosemount’s (wine) five-year run came to an end. The new deal is understood to be valued at million over three years but McCarthy says the details are confidential.

MBFWA comes with a many change. A key change from the festival organisers is that IMG Fashion have reduced the price of on-site venue fees. A trend over the past few years.

This year, it set back exhibitors ,250 to use the newly returned Tent at the Overseas Passenger Terminal as a catwalk venue, 00 to be a part of Fashion Week but show off-site and between 00 and 00 to showcase collections at The Rocks Pop-Up suites.

Two of the festival’s biggest names, Josh Goot and Dion Lee, pulled out a fortnight before their respective shows. The designers who have fallen by the wayside in the lead-up to the five-day event have either opted to concentrate on upcoming overseas shows (Lee), to focus on getting collections out to coincide with northern hemisphere seasons (Goot) or have chosen to disregard Fashion Week from the get-go, with Fairfax Media pointing to Alex Perry as the example.

For Melbourne Business School associate professor of marketing Mark Ritson, having Australian designers drop out is a “tricky” scenario.

“On the one hand, you have to respect any Australian designer focused on building their reputation overseas,” he says. “We are perilously under-represented in Paris and Milan.

“But at the same time, a designer has to be careful of burning branding bridges back home. That said, if Goot or Lee make it in Europe they’ll be welcomed back home in 2013 with open arms.”

Fashion Week is serious business. Alongside Mercedes-Benz, sponsors that have signed on this year include DHL, EYE, HP, Maybelline NY, Redken, Shangri-La Hotel Sydney, Pentax, Keystone Hospitality and Getty Images.

The NSW government, Destination NSW and Austrade are also supporting the event.

In addition, designers are obtaining their own sponsorships. Jayson Brunsdon’s show, for instance, is being presented by Myer and sponsored by Qantas, Woolmark, TRESemme, MAC Cosmetics and Joh Bailey.

Couture designer Johanna Johnson is the virgin Australian designer to showcase her collection at the prestigious Mercedes-Benz Presents show, which has previously featured big fashion names such as Herve Leger by Max Azria, Carolina Herrera and Badgley Mischka.

“To do [the Presents show] during our first year back was a priority,” McCarthy says.

Johnson recently found international success, with Hollywood actresses Christina Hendricks and Maya Rudolph wearing her feminine creations on the red carpet.

The show will have the same feel – glamour, lots of hand-beading and detailed finishes.

“I hadn’t really considered doing it and was focusing more on overseas expansion this year,” Johnson says.

“But we’re having so much feedback from Australians wanting to know more now, it will be really good to showcase our luxury lifestyle line and red carpet ready-to-wear.”

She initially signed on to show in the smallest of the three catwalk venues, the Box, but had to move the show to the Tent (the biggest) as the number of outfits she wanted to parade expanded.

“It’s our debut show so we want it done as well as it possibly can be,” she says.

Australian accessories giant Oroton is launching its first ready-to-wear collection. But for creative director Ana Maria Escobar, the clothes are there to show off the accessories – be they handbags, jewellery or shoes.

“The biggest thing is when I walked into the stores, I saw they needed something soft to highlight the accessories,” she says.

Customers can expect “understated quality” from the new Oroton clothing range.

“To me, functionality is important,” Escobar says.

“So are the materials . . . it can be a simple singlet but made out of really beautiful silk or customised fabrics. There’s a tone of heritage as well.”

While Oroton views Fashion Week as important, Escobar says there is also “life beyond those 15 minutes on the catwalk”.

For the retailer, it’s about reminding people of the brand.

“We want to talk a little louder about the product we design,” she says. “Fashion Week gives us that space without having to scream.”

This year, a great spread of overseas buyers will be in attendance, many from online retailers such as Net-A-Porter, My Wardrobe, Shopbop, Moda Operandi and ASOS. Department store Harvey Nichols and Hong Kong-based Joyce will also have buyers present.

The retail picture in Australia is not particularly strong, and IBISWorld analysts are predicting growth for the local rag trade over the coming financial year will be flat at just 0.5 per cent.

IBISWorld general manager Karen Dobie says the high Australian dollar is a double-edged sword for retailers, as local vendors can buy overseas at a favourable rate, but increasingly tech-savvy competition is straining profit margins.

New to MBFWA: Dylan Cooper; Flowers for a Vagabond; Toi et Moi Sydney; By Johnny; Oroton; Watson x Watson; An Ode to No One; Jenny Kee; Aje; Roppa Pemmaraju; Bless’d Are The Meek and Nana Judy

Not present this year: Dion Lee; Josh Goot; Alex Perry; Arnsdorf; Morrison; Friend of Mine; Flannel; Karla Spetic; Lover; Therese Rawsthorne; Ms Couture; Rachel Gilbert; Little Joe Woman (voluntary administration); Nookie; Amber & Thomas; Marnie Skillings; Kate Sylvester; Shakuhachi; Bianca Spender; Dhini; Camilla & Marc; White Suede; Yeojin Bae; Lisa Blue; Limedrop; Stolen Girlfriends Club; Alistair Trung; Saint Augustine Academy (which shut up shop late last year)

Returning to the show: Romance Was Born; Camilla; Aurelio Costarella; Ksubi; Jayson Brunsdon; Akira

Camilla...

Since launching her label eight years ago, Camilla Franks continues to receive global recognition as an Australian designer who has a unique approach to creating colorful, playful and luxurious lifestyle fashion.

Her unique ready-to-wear and resort wear designs are becoming highly sought after products, capturing the attentions of celebrities and fashionistas alike. Camilla’s global fan club (which includes the likes of Beyonce Knowles, Miranda Kerr, Kate Hudson, Lily Allen and Gwen Stefani) reached new heights 2 years ago when the queen of television, Oprah Winfrey, glowed in one of her designs while taping her ‘down under’ series. The general public and the fashion world gushed and stock sold out overnight. Camilla is definitely a brand on the move.

So, how did Camilla Franks become one of Australia’s most iconic fashion designers? This iconic brand came to be whilst Camilla was exploring her passions for theatrical artistry. Here, she embraced her inner creative spirit to craft beautiful elaborate costumes for the various characters in her productions. It wasn’t long before the Australian fashion market caught eye of these imaginative, easy-to-wear designs and catapulted Camilla on this amazing journey.

Today, Camilla has evolved from beach and resort fashion into ready-to-wear clothes that cater to all her client’s needs. Globally, Camilla has begun weaving into the various fashion niches, resulting in a kaleidoscope of high-end editorial and extending an already growing customer database.
Over eight years, Camilla has produced nine collections: these include the highly anticipated 2011/12’s Spring Summer Collection, Labyrinth; which has received significant media attention and 2012’s Autumn Winter Collection Caravanserai, Camilla’s second winter season. The success of her brand is derived from Camilla’s philosophy that “all women have the right to look and feel beautiful no matter their age, colour, size or origin”, this is also a testament to the company’s popularity and growing awareness.

Camilla is a brand that celebrates women, self-expression, beauty and individuality. The signature ‘Camilla’ piece is a statement of brilliant colour, graphics and material rhythm. It is a celebration of shapes that can be tailored to individual styles and that follow global trends.

Mercedes-Benz Fashion Week Australia Announces Preliminary Line-up...

Mercedes-Benz Fashion Week Australia Announces Preliminary Line-upfor Spring/Summer 2012/13 Collections

Sydney, Australia (February 29, 2012) Mercedes-Benz Fashion Week Australia is excited to announce cult label Ksubi, celebrity favourite Camilla, Zimmermann, Lisa Ho, Toni Maticevski, Aurelio Costarella, Jayson Brunsdon, Ellery, and Carl Kapp will be amongst the line-up of designers showcasing their Spring/Summer 2012/13 Collections at Sydney’s Overseas Passenger Terminal, April 30 to May 4, 2012.

"MBFWA is a fantastic opportunity for emerging Australian designers to join already well established designers in showcasing their creations not just in venues that people expect but in venues and spaces that will reflect the diversity and vibrancy of the Australian fashion scene. The shows, presentations and locations demonstrate that MBFWA has a flavour and style that can more than hold its own around the world" says Gavin Allen, General Marketing, Mercedes-Benz Australia/Pacific.

A stand out on the 2012 schedule is expected to be Romance was Born. The label is showcasing their polished ready to wear collection combining art and wearable fashion in a sophisticated Spring Summer range. Johanna Johnson will also attract hype as she hosts an intimate salon show for her debut at MBFWA. Mixing old Hollywood charm and modern simplicity, Johnson is renowned for her recent Oscar’s role dressing starlets in her eponymous label.

Iconic Australian brand, Oroton will also debut on the runway at MBFWA for the first time demonstrating the brand is as skilled at creating Ready to Wear women’s wear as well as their well known luxury accessories.

Joining this incredible line up of iconic designers are Magdalena Velevska, Alice McCall, Lisa Maree, Gary Bigeni, Bec and Bridge, Miss Unkon, Bowie, Kooey Australia, Michael Lo Sordo, Kirrily Johnston and Talulah.

New talent showcasing for the first time, Watson x Watson are sure to excite international buyers and media with their collections, providing new ‘ones to watch’ for our global audience. Watson x Watson focus on everyday luxury and easy glamour, with a relaxed, sexy appeal that has become synonymous with Australian fashion.

Other newcomers joining the MBFWA family: We are Handsome, Aje, Elliot Ward Fear, Roopa Pemmaraju, Flowers for a Vagabond, Suboo, An Ode to No One and Project Runway Australia winner Dylan Cooper and alumni by Johnny. Designers involved in the 2012 New Generation, Fashion Design Studio and Raffles emerging talent shows will be announced shortly.

“We’re extremely excited by the response from designers and brands and are looking forward to showcasing the new seasons Spring Summer Collections in our world class facilities on site as well as sharing more of the city of Sydney’s wonderfully unique locations with our expanded off site program of shows and presentations’” says Jarrad Clark, Global Production Director, IMG Fashion.

Leveraging our global network, Mercedes-Benz Fashion Week Australia is introducing new showroom spaces, exciting venue upgrades and unique presentation spaces to ensure our line up of designers have innovative way to communicate their artistic vision for 2012.

For the first time on Australian soil, many designers will showcase their collections via a studio style presentation space known as The Box. Having established itself at MBFW in NY and Berlin, designers are redefining how they showcase their collections using this blank canvas. Australian designer Dion Lee recently used a presentation style space to showcase his collection at London Fashion Week and wowed crowds with his use of lighting to create drama and engagement around his collection without the confines of the runway.

2012 will also see the much anticipated return of The Tent. Synonymous with international fashion events, the sheer scale of The Tent showroom set on the Sydney harbour foreshore will create an incredible billboard for MBFWA and the Australian Fashion Industry for our attending local and international guests.

Key buyers will have the opportunity to get up close with designer collections during the week via a unique offering of Designer Showrooms via The Rocks Pop-Up Suites, utilising retail spaces within The Rocks historical precinct, designers will be able to house their collections off runway, and meet buyers and media in one on one appointments. It is here that designers are encouraged to create consumer offerings around the Fashion Week schedule to create more retail opportunities for our participating designer brands.

MBFWA hosts the world’s most influential buyers, media and industry players during the 5 day event and bring Sydney city to life with Fashion Week fever. With the support of our official partners, and showcasing designers, the 2012 season will be a standout year showcasing the creative energy and raw talent that Australia has to offer.

Title sponsor Mercedes-Benz is proudly supported by Government partners Destination NSW and Austrade, Maybelline New York, DHL, HP/Intel, Redken 5th Avenue NYC and EYE and as well as media outlet Getty Images. Mercedes-Benz Fashion Week Australia is an IMG event.
The Spring Summer 2012/13 Collections will take place April 30 to May 4, 2012, Press and Industry Registration opens March 1, 2012.

For more information please visit us online at mbfashionweek.com
Follow us on Twitter @MBFWA and on the Mercedes-Benz Fashion Week Facebook

Websites

Mercedes-Benz Fashion Week (Australia)
australia.mbfashionweek.com

IMG Worldwide
www.imgworld.com

Cruise Bar
www.cruisebar.com.au

Eva Rinaldi Photography Flickr
www.flickr.com/evarinaldiphotography

Eva Rinaldi Photography
www.evarinaldi.com

Celebrity Pictures Photo

Saturday 2 February 2013

Cheka Kidogo exhibition, London

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