Nikki Phillips
Image by Eva Rinaldi Celebrity and Live Music Photographer
Mercedes-Benz Fashion Week; Cruise Bar hosts famous fashion event; MBFWA business wheels in motion
Cruise Bar Hosts Fashion Week...
When it comes to style the Cruise Bar and Restaurant is a perfect host partner for the prestigious Mercedes-Benz Australian Fashion Week.
For the first time in many years, Cruise Restaurant is open to the public everyday of fashion week for lunch and dinner.
Fashion Week is Sydney’s premier fashion and lifestyle event showcasing some of our most talented and contemporary designers.
The beautiful waterfront location of Cruise Bar in Circular Quay is an ideal location to enjoy gourmet food, decadent wines and delicious cocktails while enjoying the cultural surrounds that is Fashion week.
For more information visit their official website.
Mercedes-Benz Fashion Week: Business, fashion, beauty, deals and gossip...
Sydney will be enjoying a bevy of catwalk shows and party like events as Mercedes-Benz Fashion Week Australia commences tomorrow. But unlike the increasing number of fashion festivals across the country where people can buy tickets to events, MBFWA is invitation only.
Today was media registration day, which was quite an event in its own right.
Over five days, fashion designers show their latest collections to media reps, celebrities and retail buyers, and the response can be paramount to the bottom line.
This year happens to mark Mercedes-Benz’s return to Fashion Week as the title sponsor, which many media and fashion commentators have welcomed.
“The strong link between Mercedes-Benz and fashion was initiated in Australia with the launch of Mercedes-Benz Fashion Week in 1995, so it’s come full circle,” advised Mercedes-Benz senior manager of corporate communications David McCarthy.
The car maker’s Fashion Week events have spread around the world to places such as New York and Berlin, and to Swim Fashion Week in Miami.
The Mercedes-Benz’s sponsorship deal was not exactly a secret last year as Rosemount’s (wine) five-year run came to an end. The new deal is understood to be valued at million over three years but McCarthy says the details are confidential.
MBFWA comes with a many change. A key change from the festival organisers is that IMG Fashion have reduced the price of on-site venue fees. A trend over the past few years.
This year, it set back exhibitors ,250 to use the newly returned Tent at the Overseas Passenger Terminal as a catwalk venue, 00 to be a part of Fashion Week but show off-site and between 00 and 00 to showcase collections at The Rocks Pop-Up suites.
Two of the festival’s biggest names, Josh Goot and Dion Lee, pulled out a fortnight before their respective shows. The designers who have fallen by the wayside in the lead-up to the five-day event have either opted to concentrate on upcoming overseas shows (Lee), to focus on getting collections out to coincide with northern hemisphere seasons (Goot) or have chosen to disregard Fashion Week from the get-go, with Fairfax Media pointing to Alex Perry as the example.
For Melbourne Business School associate professor of marketing Mark Ritson, having Australian designers drop out is a “tricky” scenario.
“On the one hand, you have to respect any Australian designer focused on building their reputation overseas,” he says. “We are perilously under-represented in Paris and Milan.
“But at the same time, a designer has to be careful of burning branding bridges back home. That said, if Goot or Lee make it in Europe they’ll be welcomed back home in 2013 with open arms.”
Fashion Week is serious business. Alongside Mercedes-Benz, sponsors that have signed on this year include DHL, EYE, HP, Maybelline NY, Redken, Shangri-La Hotel Sydney, Pentax, Keystone Hospitality and Getty Images.
The NSW government, Destination NSW and Austrade are also supporting the event.
In addition, designers are obtaining their own sponsorships. Jayson Brunsdon’s show, for instance, is being presented by Myer and sponsored by Qantas, Woolmark, TRESemme, MAC Cosmetics and Joh Bailey.
Couture designer Johanna Johnson is the virgin Australian designer to showcase her collection at the prestigious Mercedes-Benz Presents show, which has previously featured big fashion names such as Herve Leger by Max Azria, Carolina Herrera and Badgley Mischka.
“To do [the Presents show] during our first year back was a priority,” McCarthy says.
Johnson recently found international success, with Hollywood actresses Christina Hendricks and Maya Rudolph wearing her feminine creations on the red carpet.
The show will have the same feel – glamour, lots of hand-beading and detailed finishes.
“I hadn’t really considered doing it and was focusing more on overseas expansion this year,” Johnson says.
“But we’re having so much feedback from Australians wanting to know more now, it will be really good to showcase our luxury lifestyle line and red carpet ready-to-wear.”
She initially signed on to show in the smallest of the three catwalk venues, the Box, but had to move the show to the Tent (the biggest) as the number of outfits she wanted to parade expanded.
“It’s our debut show so we want it done as well as it possibly can be,” she says.
Australian accessories giant Oroton is launching its first ready-to-wear collection. But for creative director Ana Maria Escobar, the clothes are there to show off the accessories – be they handbags, jewellery or shoes.
“The biggest thing is when I walked into the stores, I saw they needed something soft to highlight the accessories,” she says.
Customers can expect “understated quality” from the new Oroton clothing range.
“To me, functionality is important,” Escobar says.
“So are the materials . . . it can be a simple singlet but made out of really beautiful silk or customised fabrics. There’s a tone of heritage as well.”
While Oroton views Fashion Week as important, Escobar says there is also “life beyond those 15 minutes on the catwalk”.
For the retailer, it’s about reminding people of the brand.
“We want to talk a little louder about the product we design,” she says. “Fashion Week gives us that space without having to scream.”
This year, a great spread of overseas buyers will be in attendance, many from online retailers such as Net-A-Porter, My Wardrobe, Shopbop, Moda Operandi and ASOS. Department store Harvey Nichols and Hong Kong-based Joyce will also have buyers present.
The retail picture in Australia is not particularly strong, and IBISWorld analysts are predicting growth for the local rag trade over the coming financial year will be flat at just 0.5 per cent.
IBISWorld general manager Karen Dobie says the high Australian dollar is a double-edged sword for retailers, as local vendors can buy overseas at a favourable rate, but increasingly tech-savvy competition is straining profit margins.
New to MBFWA: Dylan Cooper; Flowers for a Vagabond; Toi et Moi Sydney; By Johnny; Oroton; Watson x Watson; An Ode to No One; Jenny Kee; Aje; Roppa Pemmaraju; Bless’d Are The Meek and Nana Judy
Not present this year: Dion Lee; Josh Goot; Alex Perry; Arnsdorf; Morrison; Friend of Mine; Flannel; Karla Spetic; Lover; Therese Rawsthorne; Ms Couture; Rachel Gilbert; Little Joe Woman (voluntary administration); Nookie; Amber & Thomas; Marnie Skillings; Kate Sylvester; Shakuhachi; Bianca Spender; Dhini; Camilla & Marc; White Suede; Yeojin Bae; Lisa Blue; Limedrop; Stolen Girlfriends Club; Alistair Trung; Saint Augustine Academy (which shut up shop late last year)
Returning to the show: Romance Was Born; Camilla; Aurelio Costarella; Ksubi; Jayson Brunsdon; Akira
Camilla...
Since launching her label eight years ago, Camilla Franks continues to receive global recognition as an Australian designer who has a unique approach to creating colorful, playful and luxurious lifestyle fashion.
Her unique ready-to-wear and resort wear designs are becoming highly sought after products, capturing the attentions of celebrities and fashionistas alike. Camilla’s global fan club (which includes the likes of Beyonce Knowles, Miranda Kerr, Kate Hudson, Lily Allen and Gwen Stefani) reached new heights 2 years ago when the queen of television, Oprah Winfrey, glowed in one of her designs while taping her ‘down under’ series. The general public and the fashion world gushed and stock sold out overnight. Camilla is definitely a brand on the move.
So, how did Camilla Franks become one of Australia’s most iconic fashion designers? This iconic brand came to be whilst Camilla was exploring her passions for theatrical artistry. Here, she embraced her inner creative spirit to craft beautiful elaborate costumes for the various characters in her productions. It wasn’t long before the Australian fashion market caught eye of these imaginative, easy-to-wear designs and catapulted Camilla on this amazing journey.
Today, Camilla has evolved from beach and resort fashion into ready-to-wear clothes that cater to all her client’s needs. Globally, Camilla has begun weaving into the various fashion niches, resulting in a kaleidoscope of high-end editorial and extending an already growing customer database.
Over eight years, Camilla has produced nine collections: these include the highly anticipated 2011/12’s Spring Summer Collection, Labyrinth; which has received significant media attention and 2012’s Autumn Winter Collection Caravanserai, Camilla’s second winter season. The success of her brand is derived from Camilla’s philosophy that “all women have the right to look and feel beautiful no matter their age, colour, size or origin”, this is also a testament to the company’s popularity and growing awareness.
Camilla is a brand that celebrates women, self-expression, beauty and individuality. The signature ‘Camilla’ piece is a statement of brilliant colour, graphics and material rhythm. It is a celebration of shapes that can be tailored to individual styles and that follow global trends.
Mercedes-Benz Fashion Week Australia Announces Preliminary Line-up...
Mercedes-Benz Fashion Week Australia Announces Preliminary Line-upfor Spring/Summer 2012/13 Collections
Sydney, Australia (February 29, 2012) Mercedes-Benz Fashion Week Australia is excited to announce cult label Ksubi, celebrity favourite Camilla, Zimmermann, Lisa Ho, Toni Maticevski, Aurelio Costarella, Jayson Brunsdon, Ellery, and Carl Kapp will be amongst the line-up of designers showcasing their Spring/Summer 2012/13 Collections at Sydney’s Overseas Passenger Terminal, April 30 to May 4, 2012.
"MBFWA is a fantastic opportunity for emerging Australian designers to join already well established designers in showcasing their creations not just in venues that people expect but in venues and spaces that will reflect the diversity and vibrancy of the Australian fashion scene. The shows, presentations and locations demonstrate that MBFWA has a flavour and style that can more than hold its own around the world" says Gavin Allen, General Marketing, Mercedes-Benz Australia/Pacific.
A stand out on the 2012 schedule is expected to be Romance was Born. The label is showcasing their polished ready to wear collection combining art and wearable fashion in a sophisticated Spring Summer range. Johanna Johnson will also attract hype as she hosts an intimate salon show for her debut at MBFWA. Mixing old Hollywood charm and modern simplicity, Johnson is renowned for her recent Oscar’s role dressing starlets in her eponymous label.
Iconic Australian brand, Oroton will also debut on the runway at MBFWA for the first time demonstrating the brand is as skilled at creating Ready to Wear women’s wear as well as their well known luxury accessories.
Joining this incredible line up of iconic designers are Magdalena Velevska, Alice McCall, Lisa Maree, Gary Bigeni, Bec and Bridge, Miss Unkon, Bowie, Kooey Australia, Michael Lo Sordo, Kirrily Johnston and Talulah.
New talent showcasing for the first time, Watson x Watson are sure to excite international buyers and media with their collections, providing new ‘ones to watch’ for our global audience. Watson x Watson focus on everyday luxury and easy glamour, with a relaxed, sexy appeal that has become synonymous with Australian fashion.
Other newcomers joining the MBFWA family: We are Handsome, Aje, Elliot Ward Fear, Roopa Pemmaraju, Flowers for a Vagabond, Suboo, An Ode to No One and Project Runway Australia winner Dylan Cooper and alumni by Johnny. Designers involved in the 2012 New Generation, Fashion Design Studio and Raffles emerging talent shows will be announced shortly.
“We’re extremely excited by the response from designers and brands and are looking forward to showcasing the new seasons Spring Summer Collections in our world class facilities on site as well as sharing more of the city of Sydney’s wonderfully unique locations with our expanded off site program of shows and presentations’” says Jarrad Clark, Global Production Director, IMG Fashion.
Leveraging our global network, Mercedes-Benz Fashion Week Australia is introducing new showroom spaces, exciting venue upgrades and unique presentation spaces to ensure our line up of designers have innovative way to communicate their artistic vision for 2012.
For the first time on Australian soil, many designers will showcase their collections via a studio style presentation space known as The Box. Having established itself at MBFW in NY and Berlin, designers are redefining how they showcase their collections using this blank canvas. Australian designer Dion Lee recently used a presentation style space to showcase his collection at London Fashion Week and wowed crowds with his use of lighting to create drama and engagement around his collection without the confines of the runway.
2012 will also see the much anticipated return of The Tent. Synonymous with international fashion events, the sheer scale of The Tent showroom set on the Sydney harbour foreshore will create an incredible billboard for MBFWA and the Australian Fashion Industry for our attending local and international guests.
Key buyers will have the opportunity to get up close with designer collections during the week via a unique offering of Designer Showrooms via The Rocks Pop-Up Suites, utilising retail spaces within The Rocks historical precinct, designers will be able to house their collections off runway, and meet buyers and media in one on one appointments. It is here that designers are encouraged to create consumer offerings around the Fashion Week schedule to create more retail opportunities for our participating designer brands.
MBFWA hosts the world’s most influential buyers, media and industry players during the 5 day event and bring Sydney city to life with Fashion Week fever. With the support of our official partners, and showcasing designers, the 2012 season will be a standout year showcasing the creative energy and raw talent that Australia has to offer.
Title sponsor Mercedes-Benz is proudly supported by Government partners Destination NSW and Austrade, Maybelline New York, DHL, HP/Intel, Redken 5th Avenue NYC and EYE and as well as media outlet Getty Images. Mercedes-Benz Fashion Week Australia is an IMG event.
The Spring Summer 2012/13 Collections will take place April 30 to May 4, 2012, Press and Industry Registration opens March 1, 2012.
For more information please visit us online at mbfashionweek.com
Follow us on Twitter @MBFWA and on the Mercedes-Benz Fashion Week Facebook
Websites
Mercedes-Benz Fashion Week (Australia)
australia.mbfashionweek.com
IMG Worldwide
www.imgworld.com
Cruise Bar
www.cruisebar.com.au
Eva Rinaldi Photography Flickr
www.flickr.com/evarinaldiphotography
Eva Rinaldi Photography
www.evarinaldi.com
Gary Bigeni
Image by Eva Rinaldi Celebrity and Live Music Photographer
Mercedes-Benz Fashion Week; Cruise Bar hosts famous fashion event; MBFWA business wheels in motion
Cruise Bar Hosts Fashion Week...
When it comes to style the Cruise Bar and Restaurant is a perfect host partner for the prestigious Mercedes-Benz Australian Fashion Week.
For the first time in many years, Cruise Restaurant is open to the public everyday of fashion week for lunch and dinner.
Fashion Week is Sydney’s premier fashion and lifestyle event showcasing some of our most talented and contemporary designers.
The beautiful waterfront location of Cruise Bar in Circular Quay is an ideal location to enjoy gourmet food, decadent wines and delicious cocktails while enjoying the cultural surrounds that is Fashion week.
For more information visit their official website.
Mercedes-Benz Fashion Week: Business, fashion, beauty, deals and gossip...
Sydney will be enjoying a bevy of catwalk shows and party like events as Mercedes-Benz Fashion Week Australia commences tomorrow. But unlike the increasing number of fashion festivals across the country where people can buy tickets to events, MBFWA is invitation only.
Today was media registration day, which was quite an event in its own right.
Over five days, fashion designers show their latest collections to media reps, celebrities and retail buyers, and the response can be paramount to the bottom line.
This year happens to mark Mercedes-Benz’s return to Fashion Week as the title sponsor, which many media and fashion commentators have welcomed.
“The strong link between Mercedes-Benz and fashion was initiated in Australia with the launch of Mercedes-Benz Fashion Week in 1995, so it’s come full circle,” advised Mercedes-Benz senior manager of corporate communications David McCarthy.
The car maker’s Fashion Week events have spread around the world to places such as New York and Berlin, and to Swim Fashion Week in Miami.
The Mercedes-Benz’s sponsorship deal was not exactly a secret last year as Rosemount’s (wine) five-year run came to an end. The new deal is understood to be valued at million over three years but McCarthy says the details are confidential.
MBFWA comes with a many change. A key change from the festival organisers is that IMG Fashion have reduced the price of on-site venue fees. A trend over the past few years.
This year, it set back exhibitors ,250 to use the newly returned Tent at the Overseas Passenger Terminal as a catwalk venue, 00 to be a part of Fashion Week but show off-site and between 00 and 00 to showcase collections at The Rocks Pop-Up suites.
Two of the festival’s biggest names, Josh Goot and Dion Lee, pulled out a fortnight before their respective shows. The designers who have fallen by the wayside in the lead-up to the five-day event have either opted to concentrate on upcoming overseas shows (Lee), to focus on getting collections out to coincide with northern hemisphere seasons (Goot) or have chosen to disregard Fashion Week from the get-go, with Fairfax Media pointing to Alex Perry as the example.
For Melbourne Business School associate professor of marketing Mark Ritson, having Australian designers drop out is a “tricky” scenario.
“On the one hand, you have to respect any Australian designer focused on building their reputation overseas,” he says. “We are perilously under-represented in Paris and Milan.
“But at the same time, a designer has to be careful of burning branding bridges back home. That said, if Goot or Lee make it in Europe they’ll be welcomed back home in 2013 with open arms.”
Fashion Week is serious business. Alongside Mercedes-Benz, sponsors that have signed on this year include DHL, EYE, HP, Maybelline NY, Redken, Shangri-La Hotel Sydney, Pentax, Keystone Hospitality and Getty Images.
The NSW government, Destination NSW and Austrade are also supporting the event.
In addition, designers are obtaining their own sponsorships. Jayson Brunsdon’s show, for instance, is being presented by Myer and sponsored by Qantas, Woolmark, TRESemme, MAC Cosmetics and Joh Bailey.
Couture designer Johanna Johnson is the virgin Australian designer to showcase her collection at the prestigious Mercedes-Benz Presents show, which has previously featured big fashion names such as Herve Leger by Max Azria, Carolina Herrera and Badgley Mischka.
“To do [the Presents show] during our first year back was a priority,” McCarthy says.
Johnson recently found international success, with Hollywood actresses Christina Hendricks and Maya Rudolph wearing her feminine creations on the red carpet.
The show will have the same feel – glamour, lots of hand-beading and detailed finishes.
“I hadn’t really considered doing it and was focusing more on overseas expansion this year,” Johnson says.
“But we’re having so much feedback from Australians wanting to know more now, it will be really good to showcase our luxury lifestyle line and red carpet ready-to-wear.”
She initially signed on to show in the smallest of the three catwalk venues, the Box, but had to move the show to the Tent (the biggest) as the number of outfits she wanted to parade expanded.
“It’s our debut show so we want it done as well as it possibly can be,” she says.
Australian accessories giant Oroton is launching its first ready-to-wear collection. But for creative director Ana Maria Escobar, the clothes are there to show off the accessories – be they handbags, jewellery or shoes.
“The biggest thing is when I walked into the stores, I saw they needed something soft to highlight the accessories,” she says.
Customers can expect “understated quality” from the new Oroton clothing range.
“To me, functionality is important,” Escobar says.
“So are the materials . . . it can be a simple singlet but made out of really beautiful silk or customised fabrics. There’s a tone of heritage as well.”
While Oroton views Fashion Week as important, Escobar says there is also “life beyond those 15 minutes on the catwalk”.
For the retailer, it’s about reminding people of the brand.
“We want to talk a little louder about the product we design,” she says. “Fashion Week gives us that space without having to scream.”
This year, a great spread of overseas buyers will be in attendance, many from online retailers such as Net-A-Porter, My Wardrobe, Shopbop, Moda Operandi and ASOS. Department store Harvey Nichols and Hong Kong-based Joyce will also have buyers present.
The retail picture in Australia is not particularly strong, and IBISWorld analysts are predicting growth for the local rag trade over the coming financial year will be flat at just 0.5 per cent.
IBISWorld general manager Karen Dobie says the high Australian dollar is a double-edged sword for retailers, as local vendors can buy overseas at a favourable rate, but increasingly tech-savvy competition is straining profit margins.
New to MBFWA: Dylan Cooper; Flowers for a Vagabond; Toi et Moi Sydney; By Johnny; Oroton; Watson x Watson; An Ode to No One; Jenny Kee; Aje; Roppa Pemmaraju; Bless’d Are The Meek and Nana Judy
Not present this year: Dion Lee; Josh Goot; Alex Perry; Arnsdorf; Morrison; Friend of Mine; Flannel; Karla Spetic; Lover; Therese Rawsthorne; Ms Couture; Rachel Gilbert; Little Joe Woman (voluntary administration); Nookie; Amber & Thomas; Marnie Skillings; Kate Sylvester; Shakuhachi; Bianca Spender; Dhini; Camilla & Marc; White Suede; Yeojin Bae; Lisa Blue; Limedrop; Stolen Girlfriends Club; Alistair Trung; Saint Augustine Academy (which shut up shop late last year)
Returning to the show: Romance Was Born; Camilla; Aurelio Costarella; Ksubi; Jayson Brunsdon; Akira
Camilla...
Since launching her label eight years ago, Camilla Franks continues to receive global recognition as an Australian designer who has a unique approach to creating colorful, playful and luxurious lifestyle fashion.
Her unique ready-to-wear and resort wear designs are becoming highly sought after products, capturing the attentions of celebrities and fashionistas alike. Camilla’s global fan club (which includes the likes of Beyonce Knowles, Miranda Kerr, Kate Hudson, Lily Allen and Gwen Stefani) reached new heights 2 years ago when the queen of television, Oprah Winfrey, glowed in one of her designs while taping her ‘down under’ series. The general public and the fashion world gushed and stock sold out overnight. Camilla is definitely a brand on the move.
So, how did Camilla Franks become one of Australia’s most iconic fashion designers? This iconic brand came to be whilst Camilla was exploring her passions for theatrical artistry. Here, she embraced her inner creative spirit to craft beautiful elaborate costumes for the various characters in her productions. It wasn’t long before the Australian fashion market caught eye of these imaginative, easy-to-wear designs and catapulted Camilla on this amazing journey.
Today, Camilla has evolved from beach and resort fashion into ready-to-wear clothes that cater to all her client’s needs. Globally, Camilla has begun weaving into the various fashion niches, resulting in a kaleidoscope of high-end editorial and extending an already growing customer database.
Over eight years, Camilla has produced nine collections: these include the highly anticipated 2011/12’s Spring Summer Collection, Labyrinth; which has received significant media attention and 2012’s Autumn Winter Collection Caravanserai, Camilla’s second winter season. The success of her brand is derived from Camilla’s philosophy that “all women have the right to look and feel beautiful no matter their age, colour, size or origin”, this is also a testament to the company’s popularity and growing awareness.
Camilla is a brand that celebrates women, self-expression, beauty and individuality. The signature ‘Camilla’ piece is a statement of brilliant colour, graphics and material rhythm. It is a celebration of shapes that can be tailored to individual styles and that follow global trends.
Mercedes-Benz Fashion Week Australia Announces Preliminary Line-up...
Mercedes-Benz Fashion Week Australia Announces Preliminary Line-upfor Spring/Summer 2012/13 Collections
Sydney, Australia (February 29, 2012) Mercedes-Benz Fashion Week Australia is excited to announce cult label Ksubi, celebrity favourite Camilla, Zimmermann, Lisa Ho, Toni Maticevski, Aurelio Costarella, Jayson Brunsdon, Ellery, and Carl Kapp will be amongst the line-up of designers showcasing their Spring/Summer 2012/13 Collections at Sydney’s Overseas Passenger Terminal, April 30 to May 4, 2012.
"MBFWA is a fantastic opportunity for emerging Australian designers to join already well established designers in showcasing their creations not just in venues that people expect but in venues and spaces that will reflect the diversity and vibrancy of the Australian fashion scene. The shows, presentations and locations demonstrate that MBFWA has a flavour and style that can more than hold its own around the world" says Gavin Allen, General Marketing, Mercedes-Benz Australia/Pacific.
A stand out on the 2012 schedule is expected to be Romance was Born. The label is showcasing their polished ready to wear collection combining art and wearable fashion in a sophisticated Spring Summer range. Johanna Johnson will also attract hype as she hosts an intimate salon show for her debut at MBFWA. Mixing old Hollywood charm and modern simplicity, Johnson is renowned for her recent Oscar’s role dressing starlets in her eponymous label.
Iconic Australian brand, Oroton will also debut on the runway at MBFWA for the first time demonstrating the brand is as skilled at creating Ready to Wear women’s wear as well as their well known luxury accessories.
Joining this incredible line up of iconic designers are Magdalena Velevska, Alice McCall, Lisa Maree, Gary Bigeni, Bec and Bridge, Miss Unkon, Bowie, Kooey Australia, Michael Lo Sordo, Kirrily Johnston and Talulah.
New talent showcasing for the first time, Watson x Watson are sure to excite international buyers and media with their collections, providing new ‘ones to watch’ for our global audience. Watson x Watson focus on everyday luxury and easy glamour, with a relaxed, sexy appeal that has become synonymous with Australian fashion.
Other newcomers joining the MBFWA family: We are Handsome, Aje, Elliot Ward Fear, Roopa Pemmaraju, Flowers for a Vagabond, Suboo, An Ode to No One and Project Runway Australia winner Dylan Cooper and alumni by Johnny. Designers involved in the 2012 New Generation, Fashion Design Studio and Raffles emerging talent shows will be announced shortly.
“We’re extremely excited by the response from designers and brands and are looking forward to showcasing the new seasons Spring Summer Collections in our world class facilities on site as well as sharing more of the city of Sydney’s wonderfully unique locations with our expanded off site program of shows and presentations’” says Jarrad Clark, Global Production Director, IMG Fashion.
Leveraging our global network, Mercedes-Benz Fashion Week Australia is introducing new showroom spaces, exciting venue upgrades and unique presentation spaces to ensure our line up of designers have innovative way to communicate their artistic vision for 2012.
For the first time on Australian soil, many designers will showcase their collections via a studio style presentation space known as The Box. Having established itself at MBFW in NY and Berlin, designers are redefining how they showcase their collections using this blank canvas. Australian designer Dion Lee recently used a presentation style space to showcase his collection at London Fashion Week and wowed crowds with his use of lighting to create drama and engagement around his collection without the confines of the runway.
2012 will also see the much anticipated return of The Tent. Synonymous with international fashion events, the sheer scale of The Tent showroom set on the Sydney harbour foreshore will create an incredible billboard for MBFWA and the Australian Fashion Industry for our attending local and international guests.
Key buyers will have the opportunity to get up close with designer collections during the week via a unique offering of Designer Showrooms via The Rocks Pop-Up Suites, utilising retail spaces within The Rocks historical precinct, designers will be able to house their collections off runway, and meet buyers and media in one on one appointments. It is here that designers are encouraged to create consumer offerings around the Fashion Week schedule to create more retail opportunities for our participating designer brands.
MBFWA hosts the world’s most influential buyers, media and industry players during the 5 day event and bring Sydney city to life with Fashion Week fever. With the support of our official partners, and showcasing designers, the 2012 season will be a standout year showcasing the creative energy and raw talent that Australia has to offer.
Title sponsor Mercedes-Benz is proudly supported by Government partners Destination NSW and Austrade, Maybelline New York, DHL, HP/Intel, Redken 5th Avenue NYC and EYE and as well as media outlet Getty Images. Mercedes-Benz Fashion Week Australia is an IMG event.
The Spring Summer 2012/13 Collections will take place April 30 to May 4, 2012, Press and Industry Registration opens March 1, 2012.
For more information please visit us online at mbfashionweek.com
Follow us on Twitter @MBFWA and on the Mercedes-Benz Fashion Week Facebook
Websites
Mercedes-Benz Fashion Week (Australia)
australia.mbfashionweek.com
IMG Worldwide
www.imgworld.com
Cruise Bar
www.cruisebar.com.au
Eva Rinaldi Photography Flickr
www.flickr.com/evarinaldiphotography
Eva Rinaldi Photography
www.evarinaldi.com
COMPENDIUM: 350 Photostream images of HMAS MELBOURNE [II]. Pt 5. Sea Venom flight deck, 1960s.
Image by Kookaburra2011
5448. We continue with a repeat of a busy image: the flight deck late in the FAW Mk53 Sea Venom era, with a Westland Wessex on the stern. The Wessex came into service in 1962.
While this is an image we have now seen in a couple of sources it is credited to Reg Howden in Stephen Lewis's limited edition book Vietnam' [My Vietnam Trust, Adelaide 2004] p170.
The website for the Stephen Lewis book can be seen here: www.myvietnam.com.au/voyages/
THE HMAS MELBOURNE [II] 350 IMAGES COMPENDIUM - Part Five.
Pic 3092: Refuelling HMAS WARRAMUNGA [II] from RAN 1961 Golden Jubilee booklet.
www.flickr.com/photos/41311545@N05/5046211850/in/photostream
Pic3093: Sea Venom launch, from RAN 1961 Golden Jubilee booklet
www.flickr.com/photos/41311545@N05/5046233690/in/photostream
Pic 3098: Gannet launch and Sycamore rescue helicopter in RAN 1961 Golden Jubilee booklet.
www.flickr.com/photos/41311545@N05/5045742913/in/photostream
Pic 3105. Familiar 1950s newspaper recruiting ad photo of MELBOURNE launching Gannet and refuelling HMAS QUICKMATCH.
www.flickr.com/photos/41311545@N05/5047242700/in/photostream
Pic 3111. Loading Grumman Tracker ASW aircraft at San Diego, Oct 1967.
www.flickr.com/photos/41311545@N05/5051069558/in/photostream
Pic 3 112 Westland Wessex Mk31A helicopters leave MELBOURNE heading for the volcano calderas of Rabaul, New Britain, probably Aug. 21, 1964.
www.flickr.com/photos/41311545@N05/5050570169/in/photostream
Pic 3113. MELBOURNE’S Westland Wessex Mk31As sweep in closed to Rabaul’s Mt Tarangunan volcano.
www.flickr.com/photos/41311545@N05/5051288834/in/photostream
Pic 3114. Prob. August 21, 1964, and Fairey Gannet flypast over Rabaul that unsettled locals
at a time of pre-Self Government and Independence tensions.
www.flickr.com/photos/41311545@N05/5050697633/in/photostream
Pic 3128 VOYAGER [II], MELBOURNE [II] and VENDETTA [II] in close company, in colour.
www.flickr.com/photos/41311545@N05/5053607775/in/photostream
Pic 3129. Excellent HMAS MELBOURNE [II] and A4 G Skyhawks painting.
www.flickr.com/photos/41311545@N05/5054958209/in/photostream
Pic 3130. MELBOURNE [II]’s decommissioning ceremony at Garden Island, June 30, 1982.
www.flickr.com/photos/41311545@N05/5056511847/in/photostream
Pic 3155. GREAT COLOUR IMAGE of departure for Operation SANDGROPER, Aug 18, 1980
www.flickr.com/photos/41311545@N05/5063290527/in/photostream
Pic 3184. RARE 1956 COLOUR IMAGE of MELBOURNE [II] and SYDNEY [III] together as carriers at sea.
www.flickr.com/photos/41311545@N05/5103555091/in/photostream
Pic 3185. Maintenance crew work on a Gannet’s Double Mamba engines.
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Pic 3186 rare 1958 COLOUR of MELBOURNE flight deck in the China Strait, Papua New Guinea, by Graeme Andrews.
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Pic 3187, Melbourne in colour, mid-Pacific 1958, by Graeme Andrews.
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Pic 3262: Hangar concert on MELBOURNE, with a firsthand account. Graeme Andrews.
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Pic 3263: Pipe dream in the after machinery space – photo Graeme Andrews.
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Pic 3264. A twin bofors mount on MELBOURNE and its performance statistics. Graeme Andrews.
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Pic 3296: Filming ‘On The Beach’ at Williamstown with Gregory Peck, Ava Gardner, Stanley Kramer et al, and an eyewitness account by Graeme Andrews .
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Pic 3297. Another mess deck scene on MELBOURNE – the other side of ‘glamour’
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Pic 3298: Refuelling HMAS VAMPIRE [II] at sea in the mid 1960s.
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Pic 3299 RARE: High speed Gannet crash landing without flaps, blown off by its own rockets. A picture and story by Kimberley Dunstan.
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Pic 3300. An Open Day at Brisbane August 1961.
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Pic 3301. Immaculate Gannets lined up for an Admiral’s inspection, date and place unknown.
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Pic 3430. Film celebrities Gregory Peck, Director Stanley Kramer, and Anthony Perkins stroll the flight deck during the making of ‘On The Beach.’
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Pic 3463, grass skirt welcome to Hawaii, June 11 1958.
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Pic 3464. MELBOURNE WITH ‘Aloha’ deck sign on first arrival in Pearl Harbour, June 11, 1958.
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Pic 3465. Docking Pearl Harbour March 22, 1077 with new Trackers after Nowra hangar arson.
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Pic 3466. March 9, 1970, departing Garden Island for SE Asia Exercise SEA ROVER.
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Pic 3492; A Fairey Gannet on display during an Open Day in Brisbane, August 1961.
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Pic 3504; August 1982, paid off, but quarterdeck used for a Canadian trainee’s graduation ceremony
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Pic 3505. A leafy glimpse of MELBOURNE’s superstructure in reserve.
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Pic 3511: MELBOIURNE leaves Sydney Oct 1981 unknowingly on her last service voyage – Collection of Geoff and Roger Eastwood.
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Pic 3512 Another view of MELBOURNE’S last departure under her own steam, Oct 1981, Geoff and Roger Eastwood Collection.
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Pic 3524. At Honiara in the Solomon Islands, April 8-10, 1980. Nick Thorne.
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Mark, Gloria Fine
Image by Eva Rinaldi Celebrity and Live Music Photographer
An Officer and a Gentleman The Musical To Play Sydney Lyric Theatre, The Star
Tonight of An Officer and a Gentleman enjoyed its Sydney, Australia premiere at The Star's Lyric Theatre at Ultimo.
The red carpet premiere was well attended by media and celebrities, and its understood the production is likely to match if not exceed the hype.
Producer John Frost said that more hard-won world premieres were in store.
"Not just Australian stories, but international stories that can be exported to international markets," Frost said.
Producers from Germany, South Korea, Canada, New York and London were at tonight's opening.
Frost said the million budget for An Officer And A Gentleman was about half what it might have been if it was developed in New York or London.
"Things are just easier and cheaper here, and in New York and London, you're so far out of town (doing the set building) trying to get it right and get it fixed," he said.
Frost said the process of developing new musicals, as opposed to simply remounting a successful overseas version, would help build production skills for the creation of new musicals in the future.
"What this is doing is establishing people like (An Officer And A Gentleman) director Simon Phillips, his choreographer and his assistants, to do new stuff they're not used to doing, because they are used to doing stuff that's already been done and what we are trying to do is to broaden that experience so a lot more directors and a lot more writers get that opportunity," Frost added.
Later next year and early 2014 Frost expects to mount world premieres of Dream Lover: The Bobby Darin Show and Red Dog. His production of Doctor Zhivago is approaching the end of a six month-long run in Seoul and will then be mounted in New York.
The Media Man and Music News Australia agencies were overheard agreeing "Another world class production put on by The Star and Lyric Theatre".
The pitch:
A new musical based on the Paramount Pictures-Lorimar movie "An Officer and a Gentleman" written by Douglas Day Stewart
Music and lyrics by Ken Hirsch and Robin Lerner
Book by Douglas Day Stewart and Sharleen Cooper Cohen
Director Simon Phillips
Choreographer Andrew Hallsworth
Set and Costume Designer Dale Ferguson
Lighting Designer Matt Scott
Musical Director Dave Skelton
Associate Director Dean Bryant
Producers Sharleen Cooper Cohen and John Frost
In association with Paramount Pictures and Warner Bros Theatre Ventures
Based on the hugely successful Academy Award-winning film, this new production has been adapted for the stage by the original screen writer, Douglas Day Stewart and co-writer Sharleen Cooper Cohen, with music and lyrics by Kenny Hirsch and Robin Lerner. It will be produced by Sharleen Cooper Cohen and John Frost, and directed by Simon Phillips (Priscilla Queen of the Desert The Musical).
The talented cast that will bring this timeless story to life includes Ben Mingay (Jersey Boys) as Zack Mayo, the classic angry young man who grew up in a "sewer" and dreams of flying jets and parlaying this skill into a better life; Amanda Harrison (Wicked) as Paula Pokrifki, the young factory worker who dreams of becoming a nurse and finding a better life without selling out for it, like everyone around her; Kate Kendall (Next to Normal) as Lynette Pomeroy, Paula's best friend who is determined to marry a flier to escape her dead end life, no matter what it takes; and Alex Rathgeber (The Phantom of the Opera) as Sid Worley, the likeable Okie son of a Navy Admiral who is the class "superstar" at the Naval Academy.
A hit across the ages, the 1982 film has become a phenomenon in cinema history, recently listed by the American Film Institute as one of the top ten love stories in cinema history. Featuring the iconic hit song "Up Where We Belong" and a new score by hit song writer Ken Hirsch and Grammy nominee Robin Lerner this timeless tale of struggle, success, friendship and love promises to be the musical blockbuster of 2012.
An Officer and a Gentleman is a triumphant story of working class heroes surviving great tests; a classic modern day love story about a working class boy and girl who must overcome their upbringing and personal weaknesses to accept life and love.
His Story, Her Romance.
Websites
An Officer and a Gentleman - The Musical official website
www.anofficerandagentleman.com.au
The Star
www.star.com.au
Sydney Lyric Theatre
www.sydneylyric.com.au
Echo Entertainment
www.echoentertainment.com.au
Eva Rinaldi Photography Flickr
www.flickr.com/evarinaldiphotography
Eva Rinaldi Photography
www.evarinaldi.com
Music News Australia
www.musicnewsaustralia.com
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